“Are We Not News! We Are CNN”

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Yeah… I’m paraphrasing DEVO… Badly.

CNN President Jeff Zucker is crowing about how his network “won’t be shamed” into covering the latest hearings on Benghazi.

Um… OK.

On his networks around-the-clock ridiculous coverage of flight 239:

“If I take a step back from our coverage of the Malaysian plane’s disappearance, I’m incredibly comfortable with it. I believed early on, right from the start, that it was an enormously important story: an American-made Boeing jet liner, with Rolls Royce engines with 239 people, disappears into thin air,” he said. “That’s why we devoted the resources that we did to it.”

Um… It didn’t “disappear into thin air”. It crashed. We just don’t know where.

And about why they can’t get traction on climate change:

“Climate change is one of those stories that deserves more attention, that we all talk about,” he said, “but we haven’t figured out how to engage the audience in that story in a meaningful way. When we do do those stories, there does tend to be a tremendous amount of lack of interest on the audience’s part.”

I have an idea… Why don’t you go back to reporting news! I mean, NPR, despite not having fancy-schmancy holographic projections of the inside of planes and what-not, manages to pull in 12 to 14 million listeners.

Why?

Because they actually do a pretty good job at covering the news in a in-depth fashion. Even many of my Conservative friends, who view NPR as having a liberal bias, listen. I too think the latest Benghazi hearings are nothing but political grandstanding, are nothing more than a joke, to put it bluntly. But it can’t be any more of a joke than the way you covered flight 239.

Let’s look as the ramifications of NOT covering the Benghazi hearings at all. First, you automatically completely alienate about 30% of the American audience who happen to be Conservative. I’m not saying that you should pander to them like FOX does, but you shouldn’t make moves that alienate and throw away any potential to have a few of their eyes watching your channel. If ratings are something that is important, and if I correctly remember some of the things I learned while acquiring my BA in Telecom / Mass Media, doing so is just dumb. What are you going to do as a network if some interesting revelation DOES come out of those hearings? ¬†And even if nothing did, we, as Americans at least, deserve to know what our government is doing, even if YOU Mr. President, don’t like it. It’s not “breaking news”… But it IS news. If you actually would have covered the other seven dead-end investigations that found nothing, isn’t that information the average voter can use when deciding who to vote for in the future?

And at least, with Benghazi, you would not be the butt of the joke because of your lame coverage…. That is, if you didn’t cover it in a lame fashion, which, judging from this interview, I’m not sure your news network is capable of doing under your leadership.

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