SONICFROG DOT NET

My Thoughts On Traylor Swelce? Tayvis Keft?

My fellow oldies complaining about the TV / NFL love affair with Traylor Swelce is like complaining that the Superbowl halftime show has rappers now…

It’s not for us.

The network and NFL execs have one job – to get as many eyes watching as possible to justify the huge amounts of money shoveled out to pay for the product. Now football fans are going to watch regardless of whether the camera constantly shows Swift and Kelce or not. The constant fawning over the power couple is for one reason – to get those young viewers who may not care much about football to watch.

AND, to promote endless discussion on social media. Yeah. You may not be talking about the action on the field, but you’re still making the game and the NFL a trending topic. Even though you’re complaining, you’re still helping the NFL accomplish its objective.

My advice?

If you are annoyed with Tayvis Keft, ignore it. Life is too short to worry about innoquous marketing campaigns.